Website flipping is
one of the most profitable, enjoyable and simple methods of generating a full time income online. Even if you
have little to no prior experience in virtual real estate, you can still build a profitable business in a very
short amount of time.
Depending on your experience, ability to outsource as well as your overall goals, you may explore multiple website
flipping avenues, including:
Short Term Website Flips
(purchasing or creating websites and cross selling)
Long Term Website Flips
(purchasing/creating websites, establishing and selling)
Mid Term Website Flips
(purchasing undervalued websites, renovating – flipping)
You can also make money flipping blogs and domain names, as well as established
Regardless what your overall goals are, starting off with low cost, short-term website flips is
often the best way to minimize risks as well as being able to learn the ropes so that you can develop a
strong business foundation for future development and sales.
It’s important to take a hands-on approach to website flipping even if you intend to outsource a
majority of the work so that you are able to gain personal experience in the industry, and be able to
identify market shifts, changes as well as current demand.
What is hot today can quickly become saturated or outdated tomorrow and in the website flipping
arena, you need to be quick on your feet and able to adapt to abrupt changes in order to consistently sell
Once you have gained experienced, and have a better understanding of the website flipping market,
you will be able to focus on long term website flips, as well as cross-market selling.
When it comes to building or developing websites to sell, you need to place a monetary value on
your time. This is incredibly important for those who plan to develop their own websites, rather than
outsourcing the content or development.
It's easy to get wrapped up in spending weeks or even months creating a website with the intention
of selling it on the marketplace, only to discover that the incredible amount of time you spent on
development wasn't even factored into the actual cost of the site.
One of the biggest mistakes that new flippers make is in failing to take into account the REAL
costs of developing each website. Instead of focusing just on the visible costs, such as hosting, domain
names, or outsourcing content, you also have to put a value on your time, because after all, you need to make
sure that you are paid for the work you've done.
It's great to be passionate about the sites that you create to flip as long as you are aware that
you need to cater to the market, and work within the prices they are willing to pay.
Sometimes, the extra hours you invested into building the site will go unrewarded, so always look
for ways that you can cut down on the workload associated with each site, and get more out of each flip with
less time spent on development.
Focus On Long Term Growth
It's important to structure your website flipping business for long term growth right from the
start. You don't want to lose out on potential leads, or minimize exposure simply because you overlooked the
most important components.
One of the easiest ways to build a loyal customer base, and to maximize your exposure is to set up
a 'Buyer Notification List'.
Here's how to get started:
If you have one, great, if not, you'll need one, both for creating your squeeze page as well as for
housing the zip files of the websites that you create. This hosting account can be a simple set up, no need
for anything fancy, a cheap www.HostGator.com account will do just fine!
Pay attention to the domain that you choose, for branding purposes. You will want to avoid anything
with numbers, hyphens or complicated spelling. Keep it simple, so that people can easily remember it and
return to your site!
Create A Squeeze Page To Capture Leads
This is critical if you want to grow a customer base that you can easily market your websites and
auctions to. I'd suggest registering a domain name that either includes your name or something catchy, that
you'd like to be known for.
Each time I sold a website or even listed one, I included a link to my squeeze page, so that
potential buyers could be notified of future releases. In a matter of a few weeks, I was able to build a list
Remember, these are targeted prospects, people who are clearly interested in the types of websites
that you are selling. Not only will you be able to maximize your income by notifying people each time you
develop a new website, but you will also be able to offer custom website offers, special deals and even
'customer loyalty' points based on repeat business!
You will want to sign up for a free autoresponder account so that you can better manage and grow
your lists. I recommend, http://www.aweber.com or http://www.getresponse.com
Make sure to
communicate with your subscriber base from the very first member.
You want to send out notifications of new listings and releases and well as survey your subscriber base to get a
better idea as to what they are interested in and willing to buy.
This will help you create
higher value websites based on current demand.
Create a Polished Marketplace
Depending on where you plan to sell your websites, you will want to spend time creating your profile and boosting
confidence with those that will be interested in your offers.
With marketplaces like Flippa, you are able to build “reputation points’ by verifying a phone number, linking your Facebook and LinkedIn
account, and generating positive feedback from buyers.
Don’t overlook the importance of an
Buyers will take this into consideration, when considering purchasing from you, as the more complete your profile
is, and the higher your feedback score is, the more reassured they will be that you are a reputable and honest
You can begin to generate positive feedback each time you successfully sell a website by simply emailing your buyer
after you have delivered the material, and requesting that they take a few minutes to leave feedback. In return,
you should always leave positive feedback for them as well.
It doesn’t take long to build up your reputation points with sites like Flippa, however you will need to sell 4-5
websites before your rating increases.
Flippa is also a great way to evaluate potential topics or themes for your websites. Spend a few minutes browsing
through the Flippa marketplace using their customizable search filters, paying attention to 'Recently Sold'
You'll come up with tons of ideas for your own websites, very quickly.
Flipping Blogs For Quick
A very easy way to gain entry into the website-flipping arena is by developing quality blogs.
With blogs, you don’t need to hire a designer or learn HTML, you can just download a copy of http://www.Wordpress.org, set up a domain and hosting account and quickly
create a quality site in a matter of a few hours.
When it comes to content, you can either choose to write it yourself, or outsource it to professional freelance
writers. You can easily find pre-written article packages from forums like http://www.WarriorForum.com or http://forums.digitalpoint.com on nearly any niche topic imaginable.
Just make sure that you do your best to enhance the value of every blog you flip by either customizing the theme as
well as implement powerful monetization channels into the blog including Amazon aStore widgets, affiliate links
from marketplaces like ClickBank, or even CPA offers from networks like http://www.CPALead.com or http://www.MaxBounty.com
Potential buyers want to see the value in the blogs you are selling and they’ll place a higher value on blogs that
clearly demonstrate its ability to generate revenue. Even if your blog is a
start-up listing with little to no traffic, you can still yield a decent return if you take the time to showcase
the blogs ‘potential’.
Consider using a mixture of unique content with high quality private label articles to create blogs faster, and
easier, and always choose memorable top-level extensions for the domains you register.
Tip: When it comes to outsourcing your content and design, there are a variety of affordable ways to do
this. Check out the major freelance sites like
www.Guru.com and www.Scriptlance.com for quality developers and
Also, be sure to pass all articles through www.CopyScape.com prior to posting them on your blog, so that you can verify that all
content is unique and not found elsewhere.
For blogs, you only need a small amount of original content. I tend to stick with only 10-15
articles, adding in thumbnail images and sprucing up the theme a bit before selling it on Flippa.
The more you customize the theme, the more valuable the blog becomes, and with Wordpress powering
the website, it's very easy to learn basic customization even if you are not a skilled designer.
Add more value to your blog flips by integrating Amazon widgets:
With astore, you can also offer a shopping cart for multiple item purchases, where checkout is completed directly
on Amazon’s secure servers and commissions paid out to you promptly.
Visit http://www.astore.amazon.com for details.
Flipping Higher Value
When it comes to flipping higher value websites, potential buyers will expect a lot more from you
in terms of analytics, to providing details on traffic and overall revenue.
You should always integrate data collection tools into your websites before you begin to develop
them, so that you are able to provide a detailed history of stats to potential buyers later on.
One of the easiest ways to collect important information relating to your website is by installing
Google Analytics into your websites.
You can sign up for a free account at: http://www.google.com/analytics
You will also want to establish traffic flow to websites that you intend to sell at a higher price
When it comes to overall value, buyers will guage the potential of your websites on both traffic
and revenue, so it's important that you do your part in establishing the website before featuring it on the
You can jump-start traffic to your websites with article marketing, social bookmarking, pay per
click marketing, or by creating linkwheels that pull in traffic and boost search engine ranking by exploiting
the popularity of feeder sites, such as http://www.Squidoo.com or http://www.blogger.com
In addition, you will always be able to sell a website at a higher price if it is generating even a
bit of revenue. It doesn't have to boast thousands of dollars a month, but if you can show potential buyers
that it has the potential to earn money, you will be able to assign a higher price point to your
If your website is monetized with Adsense, you will need to generate consistent traffic in order to
generate any signifigant profit. If you are able to integrate a digital product, affiliate products, or even
CPA offers, you will find it a lot easier to maximize the value of every website you sell.
You could also browse through popular marketplaces like www.PayDotCom.com or www.ClickBank.com and
selectively choose high converting affiliate products that you could feature on the website. Just make sure that
they are relevant to your websites overall topic!
I personally prefer marketplaces like www.CJ.com but because they require an application and approval process, and not everyone may
end up being approved for membership there, the last thing you want to do is disrupt a revenue stream if the new
buyer is unable to be accepted by CJ.com.
Sticking with marketplaces that require no approval and are relatively easy to sign up for, such as
Clickbank are often easier.
Another way of monetizing the website is by transforming it from a regular static site into an
interactive membership website.
This way, you can begin earning money on a recurring basis which is very appealing to buyers. Just
make sure that you have enough content (or ability to purchase content) to fill the membership center and
continue to update it as it is needed.
You will also want to conduct on-site maintenance prior to listing your website to ensure that all
links are functional and that there aren't any cross browser problems.
Websites like www.WebsiteGoodies.com or www.LinkTiger.com will not only check your website for existing problems, but will continue
to monitor your website for broken links on an ongoing basis.
Here are a few of the forums that will give you access to as many high quality writers as you
Automate Your Writing
If you are a decent writer but have a problem with speed, you should also consider grabbing a copy
of Dragon Naturally Speaking. While this program requires that you train it a bit before it will preform at
its maximum potential, once you have used it for awhile, you will find that it will transcribe very
You can get a copy at: http://www.nuance.com/talk/
Quick & Easy Research
Using the EBay research tool, terapeak (and there are many others, I simply prefer this one), we are able to enter
in specific keywords to determine what sellers have listed under those categories. This is a great way to quickly evaluate what is selling, and for
EBay research tool: http://www.terapeak.com
You can also browse through marketplaces like www.Amazon.com , where you can get an idea as to
the popularity of a niche by the number of products available on specific categories. Just enter in a keyword
relating to your niche to see how many books and other products are available.
Google Trends, available at http://www.google.com/trends will provide you with in depth information as to
what people have been searching for.
Screenshot Program (for taking screenshots of your website, ClickBank account, Paypal earnings, etc to include
within the listing)