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Selling Private Label Rights Products

Create A Sales Page For Your PLR Products

The final step in completing your Private Label Rights product before marketing and making sales is to create a compelling sales page that explains the value buyers get from your product. While this guide is not designed to be a sales page copywriting clinic, there are a few points to keep in mind when writing and designing the page:

-Start by making a list of all of the benefits buyers get from your product, and create a bullet point for each to include in the sales page. This will attract the largest number of qualified prospects to buy.

-Use the largest benefit as you main headline or focus of the page. You need to explain what problem your product will solve for people for them to buy, and while there might be many, the #1 problem should be the focus because it will convert the highest number of prospects to buyers.

Your headline is the most important part of the sales page because if it does not capture attention, you’ve lost the reader and the rest of the letter does not matter.

-Make the page easy to read and use a logical flow in writing—present the problem and then explain how your product solves it. When you’re writing always write like you’re talking to one person and not a group. Even though 1,000s of people might read it, each one is an individual and he or she wants to know that you understand his or her specific problem.

-Add testimonials for credibility.  There is so much hype and exaggeration in online marketing today that you should offer any proof you can to increase your readers’ believability and make more sales. If readers are not confident you’re being honest, they will not buy.

-Use a guarantee to improve conversions.  Another way to induce readers to make a purchase is to offer a guarantee. By assuming all of the risk, buyers can feel comfortable that IF they misunderstood or you were not honest about your product they can get their money back.

You will also need a “thank you” page for successful purchases so users can download your product. Keep it simple and you can also add another link at the bottom with an affiliate offer or another product users can buy.


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