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Profit Tweaks 


 
Quick & Easy Ways To Double Your Online Income 

 

First of all, let me begin by saying that this report was written based on proven strategies to maximizing your online income.  Every strategy is based on generating quick results, and many of these techniques have the potential to maximize your income instantly - with very little effort involved. 

 

As you know, your level of experience in any market, or with any task plays a major role in your ability to make more money. If you've been involved in email marketing for a few years - versus someone who is just starting out - chances are, you've learned a thing or two along the way about making more money from your list and it's likely that you'll do much better than someone who is brand new to the email marketing arena.  Perhaps you've discovered a way to increase opt in rates so that you're able to build a list faster than ever before, or if you've gained experience setting up affiliate campaigns and you've figured out a way to increase response rates so that more people are buying products through your link. 

 

This report features the cumulative experiences of many years testing and tweaking campaigns that cover everything from email marketing, list building, affiliate marketing, social marketing and traffic.  It's pure gold because it will not only save you precious time, but we'll show you exactly how to maximize your time so that every minute spent on your online business is time that will directly impact your ability to make more money, over the haul. 

 

If you are a marketing or business newcomer, chances are, you may find yourself making countless mistakes before finally getting it right.  Those kinds of "newbie bloopers" can cost you an incredible amount of time, money and resources and so we've written this report in order to help you through the hurdles, eliminate the obstacles and get you back on track.  But thankfully, it really doesn't have to be so difficult and you really don't have to play the game of "trial & error" in order to finally see results.  You simply have to draw from the experiences and lessons learned by people who have been doing this for many years successfully, and exploit that information to your advantage. 

 

From boosting email opt-in rates so you're able to build a massive list of targeted buyers, to maximizing your affiliate commissions with powerful (yet simple) strategies that are very easy to follow, we'll explore some of the fastest and easiest ways of doubling (even tripling) your online income with very little effort. 

 

So without further delay, let's get started! 

 

 

Boost Signup Rates 

 

If you've been struggling to get subscribers to join your mailing list, it's time to take a closer look at your squeeze page.   

 

What is the first thing that people see when they visit your squeeze page?  Are they given a good reason to join your list?  Are you targeting the right audience with your squeeze page offer or overall marketing message? 

 

More often than not, your squeeze page offer will make or break your ability to funnel subscribers into your mailing list.  Slapping up a good looking squeeze page with an opt-in box just isn't enough. You need to give your visitor's a reason as to why they should hand over their name and email address. 

 

It's likely that you've heard of the power of a valuable incentive offer, but in case you haven't, an incentive offer is simply an exchange of information.  Your visitor subscribes to your list, giving you their contact information, and in return, you provide them with some sort of free offer. This could be a free download, newsletter, tips, discounts, or anything else that appeals to your market segment. 

 

The problem is that many people overlook the importance of a high quality, unique incentive offer.  Keep in mind that a powerful incentive will not only boost sign up rates, but it will help you set yourself apart from all of the other email marketer's in your niche.   So, how can you instantly increase your squeeze page signup rate? 

 

Offer over $97 in valuable - original content, and add the "retail price" to your squeeze page! 

 

Why $97? 

 

Because many people who are focusing on building a list aren't willing to go the extra mile in delivering real value when it comes to their incentive offer. In fact, most people look at incentive offers as "throwaway" products - which they believe they'd otherwise never be able to sell.  So, they give it away. 


The problem with this is that if you don't really believe your own incentive is valuable, your visitor's are likely to feel the same way. Giving away an outdated product?  Offering a stale ebook that's based on private label content?  If you don't pay attention to the quality of your incentive offer, not only will your signup rates suffer, but your overall reputation in your market will as well.   

 

Do you really want your subscriber's first impression of you to be based on some cheap, watered down, low quality product that you're offering on your squeeze page?   

 

When it comes to email marketing, your creditability - your brand - your image, and how well you're trusted, begins with that first communication.   

 

Your offer, your marketing messages and your broadcasts will either form a strong connection between your company and your subscriber's, or it will drive people away.  Don't make the common mistake of overlooking the power of your incentive offer.  It represents the doorway for visitor's to become part of your online community, and you need to do it right. 

 

If you turn things around, and offer something you could easily sell for $97.00, you'll be blown away at just how quickly you'll be able to build your list with very little effort involved. And remember, a higher opt-in rate means that you'll need far less traffic in order to build a monster-sized email list! 

 

Tip:  Purchase rights to a high quality product that is not normally given away in your market and offer it on your squeeze page.  

 

While this can be based on private label rights content, make sure that you tweak the material and repackage it with a fresh face (new cover - new table of contents and extra value) before delivering it to your list. You could also create an extensive compilation of training material derived from quality private label sources such as multiple reports in one package, all focusing on your main topic.   

 

Remember, your incentive offer needs to be of tremendous value, but also needs to be strictly targeted towards your market. If you are planning on running an email list that offers information and products on social marketing - your incentive offer should be based around social marketing.

 

If you need to target different segments of a market, consider creating an email list for each specific group.  Each email list should have a theme, making it easy to deliver the kind of information that your subscriber's are expecting.

 

 

Boost Open Rates 

 

Once you've begun to build an email list, the next step is to start communicating with your subscriber's. Even if you only have a small group of subscriber's, you need to open the channel of communication early on, connecting to each person as if you are speaking to them directly. Don't wait for your list to build up before you make contact, otherwise you run the risk of subscribers' forgetting who you are, or why they joined your list. 

 

But regular communication is only the first step in doubling your income through email marketing. In order to make more money, you need to maximize your email open rates - so that more people see (and respond) to your offer! 

 

One of the easiest ways to do this is by creating motivational subject lines for every email or broadcast you send out.   While you want to avoid the spam filters, you need each email subject line to provoke curiosity, to engage your audience and to motivate them to click on your email and read your message. 

 

Don't be afraid to experiment with different subject lines, because every subscriber base will respond differently to certain 'triggers'. You can be as controversial or as conservative as you are comfortable with, as long as you are exploiting the power of curiosity, because it's a very strong motivator!  Keep your email subject lines short, descriptive and provide the reader with a reason to open your email.  

 

Note:  Avoid the "Re: Subject Line" approach because while you want to use curiosity-driven subject lines, you never want to outright mislead your subscriber's.  

 

The "Re" subject line tactic is designed to make your subscribers believe that your email is a personal response to a previous conversation, and while it can be effective at boosting open rates, it can also be a major cause for people to unsubscribe from your list.   

 

If they feel tricked, conned or lied to, they will stop opening your emails, so focus on engaging your audience and connecting with your target market with fun and entertaining strategies, rather than with questionable, unprofessional gimmicks.
 

 

Increase List Size 

 

We've covered a few ways of boosting open rates and signup rates, but in order for either of these strategies to work, you need people who actually see your offer!  This is where increasing list size comes into play because it's all about driving high quality - targeted traffic to your squeeze pages so that you can flood your mailing list with new, active subscribers! 

 

What is an easy way to instantly funnel quality traffic to your squeeze page? 

 

Ad swaps! 

 

Ad swaps have been responsible for fuelling countless new email lists with thousands of quality leads, because not only is it an affordable method of securing subscribers, but it's one of the easiest ways to jam your list with red-hot, hungry buyers! 

 

You see, ad swaps make it very easy to directly target your market because rather than funnel traffic to your squeeze page from a dozen different sources, you're able to tap into existing email lists where the work of establishing communication and conditioning buyers has already been done by the list owner! 

 

The objective with ad swaps is an exchange of resources.    

 

The key to a successful ad swap is in finding marketers who are at the same level in marketing as you are, because you'll want to make sure that you can deliver an equal number of views and subscribers, as they are going to give to you.   

 

While ad swaps can be a basic advertisement exchange, where someone agrees to send out an ad for your product and you do the same in return, the most effective ad swaps focus on exchanging FREE and VALUABLE information and resources. 

 

For example, if you are involved in the work at home market; there is an abundance of ad swap opportunities available to you. Think about the countless start-up work at home sites catering to single parents, or the work at home mom communities.  

 

Many of these websites are just starting to generate traffic, and are building a very loyal subscriber base of repeat visitors and customers.   

 

If you were to contact one of these publishers and offer them the opportunity to provide a valuable free resource to their subscribers, chances are, they'll be responsive.   

 

They get to provide a free, valuable resource to their subscribers (which makes them look good and builds positive awareness within their market), and in exchange, you get free advertising. 

 

It doesn't matter what market you are involved in, there's bound to be ad swap opportunities available to you.   

 

Of course, you will want to build a decent size list yourself, before you approach potential partners so that you are able to deliver a service in return. 

 

Even if you have a smaller list of only 200-300, if you have a high open-rate and your subscribers are responsive, you have a viable asset to offer a potential ad swap partner. 

 

When you're ready to find potential ad swap partners, begin by searching your market for start-up websites since these are often the easiest to approach.   

 

And keep in mind that even if you contact someone with a list that's much bigger than your own, autoresponder accounts allow for easy segmenting, so the list owner could choose to email only a certain number of subscribers, based on what you are able to deliver in return.   

 

Forums, social communities and groups are all great ways of quickly locating potential ad swap partners in your market, so take time to do your research and compile a listing of 20-30 potential partners. 

 

Be honest with your numbers!  Tell them how many subscribers you have, what your open-rate and response rate is as well as what your newsletter focus is. You want to make sure that your offer matches what your partner is offering. 

 

When emailing potential ad swap partners, focus on THEM.  

 

How they benefit, what you can do for them. You want to make each email as personal and customized as possible, including how you are a subscriber of their email list (and make sure you are), and remember, you aren't just looking to secure a marketing partnership, but a relationship with a key player in your market.   

 

That relationship can go well beyond a one-time broadcast! 

 

Here are a few resources to help you get started: 

 

http://www.ListSwapper.com  

http://www.IMAdSwaps.com  

http://www.myadSwaps.com  

http://www.Safe-Swaps.com  

 

 

Boost Commission Earnings 

 

If you're involved in affiliate marketing, we're going to show you a fast and easy way to instantly maximize your commission-based income.   

 

You know how other affiliates are simply directly potential customer's through their links straight to the merchant's website? Well, not only are they decreasing their commissions because they're failing to give customer's a reason WHY they should purchase the product, but they are losing out on a very powerful opportunity to build their own businesses and further their own brand, while making money promoting third party products! 

 

You see, those who work hard to become trustworthy, recognized affiliate marketer's always make more money than those who simply direct people through their affiliate links. It might sound like a lot more work to work on building awareness within your market as a trusted source, but by doing so you'll be able to maximize your income while setting yourself up for long-term success. 

 

Here's one of the easiest ways to warm up potential buyers and create an irresistible offer that they can't refuse:  Give them more bang for their buck! 

 

Bonus offers need to tie in directly with what's being offered and offer CLEAR and DIRECT value. In fact, your bonus offer should always include a “value price” associated with it, so that potential customers know exactly what the bonus is worth, and how much money they are able to save by purchasing through your affiliate link.
 

 

Your bonus offer needs to be either exclusive, limited or both. In many cases, your bonus offer will be THE leading factor in whether a potential customer chooses to purchase the product through your affiliate link or someone else’s, so you need to spend some time creating a compelling offer that is not only valuable, but irresistible! 

With exclusive bonus offers, no other affiliate can replicate your offer because you own full rights to what is being offered.  

 

This may include unique reports, content or video tutorials that you either created yourself, or hired out to freelancers.  

 

With limited bonuses, you are offering access to your offer only for a limited time, or to a limited number of customers. This employs the ‘scarcity’ tactic, which motivates people into taking quick action because they don’t want to miss out on a great deal. 

It’s very important to use ‘motivators’ with every bonus offer.  

 

If people feel that there’s no rush, or no exclusivity to the bonus, chances are they’ll continue looking around for a better or bigger bonus, offered by another affiliate, so take your time when creating your bonus and make certain that it’s relevant, and extends the value of their main purchase. 

 

For example, your bonus offers should serve as auxiliary components to the main product. If you were promoting BloggingToTheBank.com, you could offer bonus items that included Wordpress themes, Wordpress video tutorials, or maybe content packs that new bloggers could use to jumpstart their websites. 

 

Analyze the product you are promoting and determine what is missing or lacking in the main product. Then, create your bonus product around that unfilled need or demand. 

 

When creating your bonus product, you don't have to develop it yourself. You can minimize costs by using high quality private label content, or other types of content that allows for distribution. You can then create compilations from existing material, or develop extensive bundles, collections and packages that fit with the product you are promoting.

 

Boost Conversion Rates 

 

So, you might not be the best copywriter on the planet. That doesn't mean that you can't maximize conversion rates with just a couple simple 'tweaks' to your sales pages. In fact, many of us absolutely struggle with creating copy, but if you're unable to outsource the work to experienced copywriters, you're stuck wading through paragraphs of copy, trying to drive up response rates. 

 

The truth is, there is a very simple guideline to creating great copy, and while it's important to test your copy (split testing is key), you can easily create a high converting page just by following these tips: 

 

1 - Speak TO your audience, not at them. 

Your copy needs to hit home, as if you are talking personally, and directly to each visitor. Avoid the hype - gimmick based phrases never work at driving home your message. You want your copy to be authentic to who you are, and what you have to offer.   

 

Be honest, and keep your copy focused on how your audience benefits from what you are offering.  Great copy is all about pushing hot buttons and crafting your sales copy so that it speaks to their wants and needs. 

 

2 - Know your audience 

This goes without saying. If you know your audience, you know what makes them tick. Since your copy needs to cover the most important needs, wants and desires, it's important that you write your copy from your customer's perspective.  Focus on benefits, not features.  Tell them why they need your product and write your copy in such a way that your audience feels as though you created your product just for them. 

 

3 - Break it up 

Avoid run-on paragraphs and sentences. You need to keep copy tight, and on topic.  Paragraphs should never run more than four lines, and do your best to break it up so that you are offering 1-3 short paragraphs before injecting bullet points, a sub title, an image, graph, or anything else that keeps them glued to the page.   

 

Long pages of text can be overwhelming to a visitor who wants a quick snapshot of what you are offering, and whether it's what they are looking for or not, so keep page skimmers in mind and create your copy (even long copy) around those who read - scroll - read.  Not only will your copy be stronger but it will be far easier to write. 

 

4 - Implement multiple call to action prompts 

Many new copywriters make the mistake of only including one order button at the bottom of the sales page, assuming that people will either read the entire page or they'll simply scroll to the bottom.   

 

You should always implement multiple call to action prompts throughout your copy, weaving urgency within the different sections of your copy.  This is also a great way to try out different call to action commands, such as "Order Now", or "Buy Now" or "Click Here For Instant Access", and so on.  

 

Regardless of how well your copy converts, you always want to split test it against other variations. While this takes a bit of time and effort, it's the easiest way to see what is working, and what needs to be improved.   

 

You can easily split test your sales pages by signing up for a free Google Analytics account at http://www.Google.com/Analytics.

 

 

Seek Out Networking Opportunities 

 

There’s no easier way to solidify your place in your market than by networking with experienced and established business owners who already have an audience, and who have already worked hard to build their online business.

Networking with established business owners allows you to piggyback off of their success and can save you an incredible amount of time in building brand awareness.

In fact, you’ll be able to “siphon” credibility just by the connections you make within your market!

So, how do you seek out networking opportunities in your niche?

Become an active member of “live” sites and community boards where people in your niche congregate. Look for established forums, social media sites, and authority blogs where you can join in the conversation, engage your audience, and get noticed! 

Tip: Join http://www.JVNotifyPro.com for open networking opportunities and joint venture partnerships available through affiliate programs and upcoming launches.

One of the easiest ways to get noticed by key players in your market is to begin by promoting their offers as an affiliate!  Not only will this help you scout out potential networking opportunities, but it will give you invaluable hands-on experience in marketing that you can use towards promoting your own products.

 

 

Build Passive Income Sites 

 

An effective strategy that will maximize your online income comes in the form of “passive income sites”, primarily sites that generate recurring income from one customer base.

One of the more popular models for passive income sites is a membership-based program. You build it once – generate traffic to it, and in turn, you can maximize your online income instantly, through recurring payments generated by every member who joins your site!

Membership sites are very easy to create and manage, even if you’ve never done it before. You simply need to build a membership site in an evergreen market so that you’re able to consistently work towards building your members base while ensuring that your offer stays relevant for many years to come.

Then, to simplify the process of building, managing and maintaining your website, you can put membership software to work for you!   

 

With a powerful, robust membership based software package, you’ll be able to create a feature laden membership program that is easy to update and depending on the software you choose, you can further maximize your income by implementing back-end offers, one time offers, and “upgrade options” that give your members additional access or enhanced options, should they choose them.

 
Best of success! 

 

 

 

 

 

 

  

 

 

 

 

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