Pinterest For Traffic &
Introduction To Pinterest
Pinterest is a fast growing image-based social networking site that not only offers a unique approach to the
way that people communicate, but it offers incredible potential to
maximize your business exposure and brand awareness.
Even those who held no interest in other types of social media sites have jumped on board Pinterest simply because
it offers a very innovative method to share and communicate with others who hold the same
With more than 10 million
visitor’s monthly and over 2 million visitor’s hitting the site each day, Pinterest is an extremely valuable
resource for spreading your business message, connecting with potential customers, and furthering your
But how exactly
does Pinterest work?
Pinterest is similar to
the bulletin boards that you’ve seen located in shopping malls, local grocery stories, and perhaps convenience
stories, but on a global scale.
to the way that corkboards and bulletin boards work in local shops, where people can pin up announcements, news,
items for sale and of interest, Pinterest’s foundation is based on providing users with the opportunity to “pin”
the things that interest them.
Imagine being able to create a virtual “sticky note” for your business that is seen
by thousands of visitors a day. Now consider the branding opportunity
that is now at your fingertips, just by utilizing the popularity of a virtual “corkboard”.
It’s no surprise that hundreds of businesses, entrepreneur’s and marketer’s have
begun to develop creative marketing campaigns based around the ever-growing Pinterest community.
Exploiting The Popularity of Pinterest
In order to create an
effective marketing campaign within the Pinterest community, you need to understand the features and extended
options when creating pins.
One of the most powerful
components of a successful pin is in your ability to create, collect and display various images from your
websites, resources, and even other website’s in your niche market.
Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many
of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create
popular Pinterest pages around your offers, just by helping members discover your very own “themed” image
For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or
anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest
page that includes a full collection of product images from your inventory.
But even if you sell
digital products, you can still take advantage of image themed pins by creating a visual library of everything
associated to your brand, including your logo, ebook covers, and other image-based marketing materials.
And don’t just stop there. With Pinterest you can also create
visual-marketing campaigns around other image types including spreadsheets, graphs, charts, and even
Successful Pinterest Campaigns
Consider the image-based
training tools that you use within your products. All of these can be used to create Pinterest based pages that
provide a visual illustration of the services and products that you offer.
Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy – their
Pinterest page vailable at http://pinterest.com/etsy/pins
Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections
and designs from their community.
But Etsy is only one of many online businesses who have taken advantage of Pinterests global
community. Sony Music, Pepsi, clothing designers, interior
decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect
with their target audience.
When it comes to online businesses, Mashable has had great success with their Pinterest page, available at
Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their
websites instantly, while maximizing exposure with very little work involved.
The basis of Mashable’s
Pinterest page is to simply take traditional blog posts and create a simple image-based overview or summary of
each content piece.
For example, if you were writing a blog post about the “Top 10 Traffic
Sources For 2012”, you could easily create an image that represents ‘traffic’, with 10 headlines outlining the
different traffic sources. You could then link that image to the
full article on your blog, directing viewers from Pinterest to your website!
When someone clicks on your image, they would be directed to a full article on your website or blog – or perhaps
you may lead them to another social networking account such as Facebook or Twitter. You can direct people anywhere you choose from sales pages, squeeze pages,
download pages (lead capture) – or to another one of your Pinterest pages.
There’s another powerful
component to the way that Pinterest has been created – your pins can
easily go viral!
If people like your pins, they can choose to “re-pin” your
content, maximizing exposure and carrying your message throughout countless Pinterest pages.
If you take a closer look at a popular pin page, you can see the number of re-pins that took place for each update.
In some cases, a single pin has been re-pinned hundreds of times!
People can also “like”
your pin, and the number of likes will appear at the bottom of your Pinterest
Creating images for your
Pinterest pages is also extremely easy to do. You don’t have to have fancy graphics, nor do you have to
outsource the work to a graphic designer. Quite often, the
best pin based images are those that are simple, direct and to the point.
Your image could simply be your product cover, with a direct link to your sales page. Or, for a more effective
Pinterest campaign, you could create an image based around a current news headline, capturing attention from a
larger audience, with your image leading them to a full article on your site that ties in with the current
You want to focus on
creative Pinterest campaigns that will reach a broader audience, and capture a browser’s attention
Most of the images used by
successful marketer’s are very simple and clear, while others create more elaborate graphics that include
charts, full article content in image-form, and even cartoons that help carry their marketing message.
Just get creative and start pinning every bit of content you can that will help to build awareness of your brand.
There is nothing that can’t be pinned with a bit of imagination and creativity!
- Post comical or funny
images that tie into your niche market, and lead people to a full article on your website.
- Create Pinterest based
contests and giveaway events encouraging other members to repin your pages.
- Take advantage of visual “stimulators” and create pins that offer colorful images to attract attention. High
resolution images from stock photo sites (providing you with a valid license to distribute) work well at capturing
- Include training based images in your pins. If you are involved in social marketing, you could create a
simple graph that illustrates the top social marketing websites based on traffic stats and outreach. If you are
involved in the weight loss market, you could create an image that offers the average weight loss
Exposure For Unlimited Free Traffic
Pinterest offers a great way for business owners and even affiliates to connect with potential customers and
generate fresh, new leads as well!
Here are just a few ways that you can take advantage of the popularity of Pinterest to maximize your affiliate
- Create images around current events and then tie that into an article on your website.
- Make money from
affiliate offers that are somehow connected to the topic. Your
content doesn’t have to be about the event, but should lead in with it.
For example, you could
create a pin with an image and headline that reads “Apple’s New iPhone
Failure” – which directs people to your website that features an article on Apple’s inability to keep
up with market demand, and how it’s almost impossible to get your hands on one.
You could follow up with
an overview of other mobile phones that are similar to the iPhone, leading visitor’s to distributors through
your affiliate link. Think about how much money you can make
just by exploiting current news and events!
Features include the
ability to collect and display images that you find on the Internet. You can browse boards from other members to
discover new items as well as create your very own themed collections.
Pinterest is truly the
most visual-oriented social networking site, making it easy to create attractive pin boards that will attract
attention from potential customers.
Pinterest will work for
your marketing campaign if your business is focused on fashion, photography, travel or design based offers, but
with a bit of creativity, you can take advantage of the popularity of Pinterest to promote nearly
any other business type.
For example, one company
created a "Twitter Cheat Sheet" that was a simple image outlining the different areas of the Twitter community
site. This image was pinned thousands of time by new Twitter
users and marketer's. Consider what you could create that
would attract visitor's to your website and create your own visually enhanced marketing campaign with
image based content around your niche. Consider graphics, spreadsheet images, or infographs.
Encourage others to pin your image content by opening up contests and events based around your customer base
creating additional images involving your brand (logo, creatives, etc).
out links to your Pinterest collections, pushing traffic from one social media site to
your products directly! If you add a $ sign to a number in your
pin, Pinterest will automatically create a price tag for your pin. You could sell photographs, stock photos, logos,
mascots and other creatives.
about the different image based training tools that you've used within your business, and consider how you can use
similar images to create popular Pinterest pages. Visual
tutorials or illustrations.
The key to success with
Pinterest is to be proactive in marketing your pages. Add a
"follow me on Pinterest" button or tag to your websites and blogs. Pin other people's pages rather than just
your own content and provide value to existing and new followers by helping them discover new
Here are a few examples of
high branded Pinterest pages, to help you get your creative juices flowing!
Best of success with creating your very own
viral Pinterest campaign!