How to Develop Your Own
Products or Services
If you create a product based on what you like, or what you think people will like, you will be extremely lucky
to sell one single copy, and you'll probably have to bribe the person to buy it!
The only way to create niche products or services that become best sellers is to discover what your
potential customers want. What problems are they facing that you can solve. What pain are they
experiencing that you can soothe.
There's only one way to get this information... You have to conduct some research. You have to uncover your
potential customers needs, their pain, even their dreams and aspirations. Here are a few idea to get you going:
Use the search engines to find a number of forums related to the niche your're interested in. Visit these forums
regularly and find out what questions people are asking and how often they are asked. The same question asked by
many different people on many different forums is a possible topic for your product or service.
If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are
facing. If a common problem emerges from your survey, providing the solutions to this problem is a possible topic
for your product or service.
If you don't own an opt-in email list, you could send a solo advertisement to a few ezines with a large
subscriber base and invite people to take part in your survey by offering a useful reward for their
If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.
~ Use Wordtracker
Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people
are searching for on the internet.
Not only that, you can use it to find out how often people search for different topics. It is a great tool for
discovering niche markets.
On its own, Wordtracker is unlikely to point you to your next best seller, but when used in conjunction with
surveys you have a very powerful research tool.
Once you have discovered what problems your potential customers are facing it is time to set about
creating a product to solve them using any of the following three methods:
1) Use products which come with Private Label Rights.
If you purchase a product with Private Label Rights you can do virtually anything you want with the existing
product, you could:
- Insert your name as the author/creator
- Re-arrange the contents
- Add to or remove contents
Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is
other people will be using the same content as their own, so if you use the contents "as is" you won't have a
2) Use products found in the Public Domain
If a product is in the public domain, it means the copyright on it has expired and you are free to use the
contents. While not as quick as Private Label Rights products, using a product from the public domain means you can
get yourself a unique product.
Do a search for public domain products and once you have found one purchase a copy and have it digitized (made
into an e-book). You could do this yourself with a scanner and good character recognition software, but you will be
busy for many hours proof reading and correcting. A quicker route is to have the work professionally digitized as
they do all the proofing and correcting as part of the service.
You can copyright your new digitized product, meaning nobody can sell copies in that particular format.
3) Create your own product
Even going this route doesn't mean you have to do all the work. There are many people willing to write articles,
write e-books and even code scripts for a price.
By going to websites such as Elance.com you can negotiate a fair price with people willing to do the work for
you. Part of the contract being you keep the copyrights, they simply provide the finished content (known as
The biggest disadvantage is you have no idea whether they have used other people's content. If they have you
will be charged with copyright violation, not them. Before using a ghostwriter, try and do a background check and
check their references thoroughly.
You are free to pass along the content of this section of the site. You may add it to
your websites and/or newsletters, however, you must add the attribution below EXACTLY as it
is written, with hyperlinks intact. Failure to do so will constitute a violation of copyright.
the resource box below to the
article above, with the anchor link text preserved, if you are going to use it on your
website, blog or ezine. Thank you.
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