Because of the disconnect between the online world and the offline world, many people don’t
think about promoting online products to the offline world. However, this can be incredibly powerful. Since
fewer people promote online products via offline methods, you will have a lot less competition.
To market online products as an affiliate, you will probably want to purchase a separate domain
name to redirect traffic. In fact, you may wish to purchase several domains as a way to track your
For example, if you wanted to promote a product called FatLossSensation, you might purchase
BuyFatLossSensation100.com to redirect traffic from your newspaper ads, and BuyFatLossSensation101.com to
redirect traffic from your direct mail ads. This way, you can track results.
In this report, I’m going to give you some great ways to make money by promoting online offers
with offline marketing methods. This will let you promote your products with less competition for better
Direct mail marketing has been an extremely powerful method for decades. Its effectiveness
hasn’t really declined since the internet came into the picture, because people still check their mail daily
for bills, letters, postcards, checks, and other important mail.
Promoting online products via direct mail is now more feasible than ever. The majority of the
population has access to internet – either at home, school, work, or elsewhere. This means that more people
than ever before can go online to take a look at offers they see offline.
There are several ways to get mailing addresses to use for direct marketing:
Buy mailing lists from brokers.
Rent mailing lists directly from companies.
Generate your own leads through CPA or other online methods.
If you buy from a broker, you will get to purchase a mailing list that you can use over and
over. This is usually fairly cost-effective, because you’ll get a number of leads you can market to many
times rather than marketing to them only once.
If you rent, you may never actually see the list, and your offer will be mailed by the list
owner directly to customers. This offers the least flexibility, and you won’t have a resource you can use
Generating your own list is probably the best idea, but it will take a considerable amount of
time and money to do so. Thus, you may prefer to just purchase a mailing list or rent.
Whatever you do, make sure your list is properly targeted. It won’t do you much good to promote
a golfing product to a general mailing list. You want to buy leads that are specifically from a golf-related
source. Remember, you want to get the highest possible ROI, and making sure your list is targeted is the best
way to do this.
If you’re renting a list, you can rent the list from a targeted source. If you’re promoting a
golf-related product, you could rent a list from a golf magazine.
Proper targeting is critical.
Flyers are great for promoting products, because typically people see only one flyer at any
given time. Whether you’re passing out flyers by hand, putting them on car windshields, taping them to
mailboxes, or tacking them to bulletin boards, your flyer is almost always going to get a little
When creating a flyer for the promotion of an online product, first think about how you’re
going to distribute them. If you’re going to tape them or tack them to bulletin boards, or store windows, you
will probably want to create the little tags that can be torn off at the bottom. You can put your redirect
domain’s URL on the tags so people can tear them off and take them home, making it easier for them to get to
the domain. Many people have short memories, and won’t be able to remember the domain by the time they get
If you’re going to pass out individual flyers to many people, you may want to print 2 or 4 on
each sheet and cut them apart. That will save money, and let you print a lot more flyers for the same amount
of money, thus getting you more exposure for the same cost.
When passing out flyers, you will want to do one of two things:
1. You may want to promote a product that has very wide appeal in order to reach a wide audience.
This would include products such as dating products, weight loss products, and electronic
2. You may want to promote a niche product, distributing the flyers in a location related to that
niche. For example, you could promote a gardening product by passing out flyers at a garden shop or plant
nursery (with permission from the owner or manager, of course.)
It’s a very good idea to promote products with general appeal, because it can be difficult to
get permission from store owners. However, this isn’t always true. In the next section, I’m going to talk
about how you can get local business owners to promote products for you!
No matter what type of products you promote, be sure to pass out your flyers only in locations
where you have permission. If you distribute flyers in areas where you’ve not been given permission, the
business owner could contact the affiliate program you are promoting and you might not get paid.
You could also be subject to fines if your local government prohibits the type of distribution
you do, so be sure to check out local laws before you get started.
As I mentioned in the previous section, you can actually get local businesses to promote a
product for you. This is done through joint ventures.
In order to get a joint venture together, you’ll first need to contact a business to negotiate
the terms of the venture. Make an appointment to meet with the business owner, and let them know you have a
way for them to make some extra money without any extra work.
What you will do is have flyers, brochures, or postcards printed. These will have an ad for the
product you are promoting, as well as the URL of a domain you buy specifically for tracking ads from that
business, and that business alone. That way you can find out exactly how many sales come from the ads
distributed by that business.
Let the business owner know you will register a domain specifically for his or her business,
which will let you track sales and give the company credit for those sales.
Now, all the business has to do is include one of the ads in every customer’s shopping bag, and
once per month you cut the business owner a check for a percentage of the sales made to the product. They
don’t have to do anything except have their cashiers place an ad into one bag for every customer, and they
get extra money for doing it!
It’s probably not going to do you much good to visit chain stores. The manager of a Wal-Mart or
an Archie’s Sporting Goods probably would not have the authority to accept such a deal, nor would they be
likely to need the extra money even if they did have the authority.
You’re going to want to visit locally-owned businesses, especially small businesses. You’ll
want to go to the mom-and-pop style businesses that are more likely to need a little extra income to pay the
You can turn practically any type of business into an income opportunity. Here are some
Promote a gardening eBook at local plant nurseries.
Promote a golf eBook at local golf pro shops and sporting goods stores.
Promote a knitting or sewing eBook at a local craft shop.
There are ideas for almost every business type!
If you’re promoting a product with wide appeal, a newspaper ad might be very successful.
Believe it or not, people do still read their local newspaper, and newspaper ads are still very effective for
many types of products.
Additionally, many areas have local “shopper” magazines that are free for consumers, and ads
can be very inexpensive. For just a few dollars, you can teach thousands of people in your local
Thrifty Nickel is one type of classified ad paper that is available in many areas in the U.S.
You can also check AmericanClassifieds.com to find out more places to advertise.
Google AdWords also has traditional media advertising available, allowing you to advertise
offline via newspapers, radio, and even television. While national TV ads may not be within your budget, you
may be surprised at how affordable local radio and TV spots can be. I’ve heard of people getting a local TV
ad for as little as $100!
In order to make the most of your campaigns, you can also have your local customers sign up for
text alerts. You can let people know they can get coupons, discounts, and news in the niche you’re promoting
sent straight to their mobile phone for free. Once they sign up, you’ll be able to market to them again and
You can get a great service through: http://www.SendTextAlerts.com
With this service, you can build text alert lists that can be used to promote affiliate
products. This can be a remarkably effective way to promote online products, especially since so many mobile
phones now have internet access.
You can even choose to promote affiliate products that are directly geared to mobile phones.
These days, many products have mobile editions, and this is a great way to promote them.
Check out the next section to find out another use for your mobile marketing list!
Additional Income from Mobile Marketing
As additional money from your own list with SendTextAlerts.com, or by helping other business
owners build their own lists, you can promote local businesses.
Once you build a large list of local customers, you can offer to send ads out for local
businesses to your own list. You can charge them a set fee, or you can ask them to pay you a commission based
You can get business cards printed up to hand out to local businesses. Include your link to get
them on your mailing list. This way they can sign up to see for themselves exactly how it works before they
elect to buy advertising from you.
This is a really good way to earn additional income from your list.
Additionally, you can potentially get businesses to pay you to set up their own local mobile
marketing list, and you can earn a commission by referring businesses to SendTextAlerts.com through their
affiliate program at: http://sendtextalerts.com/earn-money-with-our-agent-program/