Cash On Command
Cash on Command
Does this sound anything like
You are surprised to discover
that you have a massive collection of un-used private label content stored haphazardly throughout your
computer’s hard drive.
When you purchased it you
were sure you’d earn your investment back quickly, because the PLR was advertised in such a way that it seemed
like a great idea to use on your websites, in products and for creating content for your online marketing
After all, private label
content not only saves time, but because you don’t need to hire-out someone to create custom content, you get to
save a lot of money!
Then somewhere along the way,
you simply forgot all about it, or you just haven’t managed to monetize all of that private label content that
Maybe you don’t have a large
collection of private label content now, but you've been seriously considering purchasing some of the newer
releases available online.
Regardless if you're are new
to private label buying or if you've already got more private label content than you know what to do with, this
special report, "Cash on Command" will show you how to monetize private label content instantly, so that you're
able to make more money from every PLR package you own or buy!
So without further delay, let
me show you exactly how to get started!
The Real Value of PLR
I’m sure that I don't have to
tell you that private label content is only as valuable as its quality. There are hundreds of PLR distributors
online, some of which write their own content while others outsource cheap article content and package it up
together in order to sell it with PLR rights.
When it comes to buying PLR,
you truly get what you pay for. If you find yourself being attracted to the advertisements offering "thousand of
PLR articles with unrestricted rights for $5.00", you'll want to reconsider your purchase.
Private label content should
be written as if it were not intended to be PLR at all. In other words, if YOU wouldn't want to read it, and if
you don't find the information valuable, helpful or comprehensive, your customers won't either.
Apart from the quality of the content and material itself, you also want to
consider the different licenses that are attached to PLR releases.
For the most part, you will
want to avoid "unrestricted rights" because it entitles all buyers to distribute the content in virtually any
way they wish, including re-selling the content cheaper, or giving it away. This kind of license may provide
extended freedom, but it will also be saturated throughout your niche. This sort of content will be de-valued in
a matter of days, due to its saturation throughout your niche.
To protect your investment,
consider purchasing PLR that comes with either limited options and licenses (sold to fewer people with clear
restrictions in place) or extended PLR, where PLR rights are given only to the buyers (not passed onto their
customers and so on).
That way, you can avoid
buying PLR that will be passed on to thousands of people, making it easier to sell to your customers with
personal, non-transferable rights - just like any other high quality product you release.
Many different private label
developers online offer high quality content with limited rights.
You can explore one of the
leading PLR communities at http://www.wowcontentclub.com where
you can gain access to brand new, all-inclusive private label packages.
How To Monetize PLR – Today!
When it comes to making money
with private label rights, there are many different options available to you.
Rebrand the content as your own and sell with personal
the content to build quality authority-type websites and blogs.
Power up auto responder systems or create a newsletter
for your niche.
Offer smaller segments of content as free downloadable
Create incentive offers for squeeze and landing
You can also resell PLR
content 'as is', or you could:
Hire an affordable freelancer to "tweak" the content and
make it your own.
Compile multiple PLR products into one longer, full
Create training packages - "how to" guides and courses
that include a variety of training material derived from various PLR content sources (reports, worksheets, ebooks,
How you monetize PLR will
depend on your target audience, your niche, and your overall goals but one thing remains the same - you can
start making money from PLR TODAY even if you've never done it before!
Quick Start “Prep”
Before you can monetize PLR,
you need to complete a few simple steps that will not only help you make more money, but will drastically
improve the quality of the PLR that you distribute under your brand.
Even if the content is
professional and well written, you will want to touch up the content in a few different ways
Inject Your Personal Message
You want your customers to
feel as though the content was written for them, so it's important that the information contained within the PLR
release represents your personal message and voice. Touch up the content by adding in your own introduction, or
add a "Note From: Your Name" at the beginning of each guide.
Inject Your Brand
If you are planning to use
PLR to create information-style products for your business, it's important that each release carries a strong
brand message. It's important to remain consistent with every product you release under your company and this
may include font styling’s, color schemes, layouts, templates and even chapter titles or headlines. Run through
each PLR product quickly and make sure that it reflects your company and the impression you wish to
Inject Your Links
Regardless if you plan to
monetize PLR content or use it in giveaways, incentive offers or lead-in free products that capture attention
and push your marketing message out to your audience, it's important that you include direct links to your
websites and blogs.
Every PLR product could be
used as a lead generation tool or a traffic magnet, so take the time to add in relevant links that direct
readers to other useful resources.
Inject Your Sign Off
Consider creating your own
'sign off signature' and add it to all of the PLR products you intend to use, in both your product line and
marketing campaigns. This may be as simple as your full name, a slogan, message of encouragement or a
When editing content, you
will also want to consider restructuring chapters and re-titling Table of Contents to make it your own. Since
PLR is sold to multiple buyers, changing things up just a bit will help prevent refund requests from customer's
identifying the material as PLR (or as being sold by other people).
Sometimes spending just a few
minutes editing, tweaking, and improving the content and layout, can do wonders at adding incredible value to
the PLR products you purchase, and in transforming each one into a product that you can call your
Instant Monetization Strategies
Once you have edited the
content so that it better reflects your message and brand, the next step is to determine how you plan to use the
you want to create your own PLR store?
you want to upload PLR based products and sell them directly from your website?
you want to use PLR products as incentive offers on lead capture pages?
Depending on how you plan to
use or monetize PLR content – we will outline the next steps you need to take. To help you get started, here are
a few ways that I instantly monetize every private label package I purchase:
Setting Up A Store
Creating a digital store that
offers PLR content is exceptionally easy, especially with the power of Wordpress.
There are many different
templates to choose from that will help you create a full featured storefront in a matter of a few minutes. You
can use a series of powerful plugins to handle the delivery and order processing.
One of the easiest plugins
that comes bundled with everything you need to set up a fully loaded e-commerce shop is found at http://getshopped.org/
Get Shopped offers a full
payment gateway while providing instant protection for all digital products, making it easy to set up a digital
storefront in minutes.
If you already use a payment
processor or product protection service such as e-junkie.com or DLGuard.com, you can easily integrate payment
links into a blog-based eCommerce shop and let your preferred processor handle payments and delivery. If you
aren't currently using a digital delivery system, you may want to take a look into http://www.digitaldeliveryapp.com/ , a fully loaded payment
processing and delivery system that will automatically process orders, deliver digital files and even
subscription based offers.
When looking for a commerce
friendly template for your Wordpress storefront, I recommend choosing a 2-column theme that is clean and simple.
You want potential customers to find the kind of products they are looking for quickly and easily, without
having to fumble through a complicated navigation system, so keep your blog free of clutter, and limit ads to
just 2 or 3.
You can browse through 20 of
the best Wordpress eCommerce themes from http://webdesignledger.com/resources/20-best-wordpress-ecommerce-themes or run a quick search through Google for "WP eCommerce Themes". While you can
pay for a premium theme, there really isn't a need to as there are hundreds of free templates and themes that
will work just fine!
You will also want to give
customers the option to search through your inventory for specific product types or by category. You can
download free plugins that will enable on-site search from http://wordpress.org/extend/plugins/wp-e-commerce/ where you will also find hundreds of
other free eCommerce plugins that will further enhance your storefront options and capabilities.
Just remember that every time
you enable a plugin, you run the risk of slowing down page loads, so start with only the essential plugins
needed to provide your customers with a positive shopping experience.
When creating a digital
storefront based around PLR products, you will want to create categories for all of the different product types
and formats that you are offering.
For example, if you have PLR
reports, you would create a category called "PLR Report", or you could break it down even further and create
categories and sub-categories around specific topics, markets, or niches. Just do all that you can to make it
easy for customers to find exactly what they are looking for.
Keep in mind that the
keywords you use within your category titles will also help your website rank within the major search
Build A PLR Powered Membership Site
You can monetize PLR very
easily with a membership-site model. Here's how it works:
You build a simple
subscription based website that offers customers access to content on a weekly or monthly basis (I always stick
with monthly because from my experience they are easier to sell)
You repackage PLR content
either into "personal use products" or if you are planning on reselling the PLR rights, you will want to decide
on one type of package and stick to it.
Example: You could build a
membership site that offers PLR to reports that come with squeeze pages, or to a business in a box package that
includes everything from a sales page to an ebook. Just the same, you could start a PLR article website that
offers direct access to 50 articles a month, with PLR rights.
Whatever you decide to offer
is what you will need to stick with, as members will expect the same content type (and amount) every
Membership PLR sites usually
go above and beyond by offering bonuses, extra content, freebies and incentives that keep members subscribed to
the site. Since there are so many different avenues in which a customer can purchase PLR content, you want to
give subscribers a clear reason as to why they should stick with you.
You can create strong
benefits easily just by offering more - for less, or by hiring a freelance writer to create small packages of
custom content that are only available to your members!
Your membership site may need
a specific focus, depending on what you plan to offer. If you are offering PLR rights to content, you should
decide whether you are covering a wide market (such as marketing or design), or a more specific niche market
(weight loss, PLR, etc).
One of the easiest ways to
set up a powerful membership website is with http://www.amember.com
I've been using aMember for
years and have been absolutely satisfied with it, not to mention how happy my members are simply because it's
not only easy to use but you can really customize your website around what is most important to your customers.
Selling PLR – No Cost Set Up
If you can't afford to
purchase membership scripts, download delivery clients or you just want to start off at the lowest cost
possible, there are a few different ways to build a bare-bones website that sells PLR or PLR based
For a Membership PLR site, if
you can’t afford DLG, then here’s how you do it:
1. Log into PayPal and click Merchant Services at the top.
2. Click the Buy Now Button.
3. Choose Subscriptions from the drop down menu.
4. Give it an item name and customize your button -
however, you want it to look.
5. Enter the billing amount for each cycle, and choose
what a “cycle” is
6. Skip the Track Inventory Feature and enter
any checkout page specifics you want for your subscribers and then create your button!
PayPal will handle your
subscriptions, but you’ll be responsible for manually delivering via email the monthly deliverables to each PLR
buyer – and make sure you do it with a BCC (Blind Carbon Copy) so that you’re not showing every buyer’s email
address to the group.
If you don’t have a website,
consider using a Squidoo lens (http://www.Squidoo.com ) or some other web 2.0 portal such as
http://www.Blogger.com – although I caution you that with free sites, you don’t own the page – and it
can get deleted in the blink of an eye without warning, so only use it as long as you absolutely HAVE
You can set up your Squidoo
lens with the introduction as your short sales copy, and then use Link Lists or whatever type of module (text,
etc) that you want to showcase the different product categories that you offer.
Regardless how you plan to
monetize PLR content, whether you choose to create a PLR based store or you are planning to simply create
information products from existing PLR content, you will want to create a web presence all your own. To do this,
you need a professional hosting account.
One of the most affordable
options (and the easiest to use) is available at http://www.HostGator.com
I choose HostGator for a few
reasons including the fact that they're affordable (one of the lower-cost hosting options online), reliable;
have 24/7 customer support and they're VERY easy to use!
You can start out with a
Hatchling Plan, but it only allows one site. It’s $8.95/month. I like to use the Baby Plan for $9.95/month
because it allows unlimited sites.
You will also need a domain
name. One of the easiest ways to uncover great keyword-based domains is by using the free domain search tool
available at http://www.InstantDomain.com
When you log into your Host
Gator account, scroll to the domains area and click Add-On Domains. You will enter the domain name without the
http://www part – just yourdomain.com and then hit your Tab button – it will automatically fill in the rest
before you choose a password and click Add Domain.
Quick Start Checklist
1: Register a domain name that
represents your offer, the type of website you are creating and the kind or products available to customers
(example: highqualityplr.com, weightlossplr.com
2: Secure a hosting account with http://www.HostGator.com (or another provider).
Link your domains to your hosting account via name servers.
3: Use "Fantastico" to automatically install Wordpress if you plan to use it as
the foundation for your website or eCommerce store. Fantastico comes bundled with all HostGator hosting accounts
and is a simple script that allows the instant installation of many different scripts including
4: Set up your FTP Client to
connect to your hosting account so that you can upload files, products and customize your website with
templates, themes, or plugins.
5: Integrate your product
delivery and download system. You can use a service like http://www.E-junkie.com , DL Guard, or Paypal directly. If you
plan to create a membership-based website, purchase an aMember plan.
6: Upload your products into categories (if building a PLR based store) and use
keyword-based titles to attract traffic from the major search engines.
If you are planning to
monetize PLR by reselling the product only, now is the time to touch up sales copy, integrate payment links and
test out your sales system. Keep in mind that you can purchase PLR packages that come with pre-written sales
pages and simply tighten them up! This will save you a ton of time and money.
7: Make Money!
High Quality PLR