When it comes to making money
in email marketing, there is one tool that is essential to your
In fact, it’s one of the ONLY tools that you need to start
building targeted email lists in your niche market.
Of course, we’re talking about autoresponders.
With an autoresponder, you’re able to automate
the entire process of building and monetizing your email lists. In
addition, using this automation system, you can begin to build valuable relationships with your subscribers,
enforcing a positive brand message with every email.
Without an autoresponder, you’ll be stuck manually emailing a database of leads and as
you can imagine, not only is that extremely time consuming but managing your list would be a complete
You know yourself that the only way to truly maximize your income online, while minimizing your workload is in your
ability to streamline your business and automate as many tasks as possible.
In order to do this, you need
to be able to communicate with your audience on complete autopilot so that you can your time is free to spend on
growing your business and your brand.
So, how can you begin to automate your list building while being able to maximize your list profits
This special report outlines
the key essentials to setting up a powerful autoresponder campaign that will drive
in leads and affectively build a positive brand in your market.
We’ll show you what autoresponder services are available, what your options are, and
how to make the best decision based on your overall goals.
So without further delay, let’s get started!
Why You Need An
If you’re serious about your
online business, you know that in order to be successful and develop a business based on long-term
profitability, you need to free up your time and resources so they can be better spent expanding your
There are only so many hours in the day and in order to dominate your market and expand your sales system, your
time should be spent creating new products, enhancing your websites with additional monetization channels, and on
promoting your business.
So, that leaves a very important task unfinished. Building your list and relationships with subscribers.
This is why autoresponders are such an important part of your
business. With an autoresponder, you
can instantly greet new subscribers and begin the relationship-building phase, without having to spend any
time doing it! Your autoresponder will take care of everything for you!
As you probably know, the top leaders and authorities in your market make their money because of ONE main
component that helps them stand out and make more money than ever before.
They rely on the relationships they’ve developed to further their business and maximize their
income. They’ve worked hard to build valuable relationships with
their subscribers and customers and they’ve done this through the use of autoresponders. Without an autoresponder they simply would
NEVER have the time to expand their business!
Imagine marketing to a group of 1,000 customers by
emailing each one individually. It would take hours and hours just
to touch base with your subscribers and at the end of the day, chances are only a
small fraction of your direct emails would ever make it to their inbox!
Now, consider the advantage of using an autoresponder service that can contact your
entire subscriber base within minutes – all with a click of the mouse (or set it up on COMPLETE auto pilot and it
will automatically email your subscribers on predetermined times or dates!).
Not only will you be able to stay in constant
communication with your subscribers, but you’ll finally be able to take advantage of “automation monetization”, by
combining content based emails, which offer valuable free information, along with promotional based campaigns
that trigger an avalanche of orders!
Securing Your Autoresponder
You should now understand the
importance of an autoresponder when used as part of your marketing strategy. So, the
next step is to choose your autoresponder service provider.
While there are many different options available to you in terms of the type of autoresponder you use, it’s recommended that you choose a professional account that is hosted by a
third party company.
Should you choose to host your own autoresponder software, you are opening yourself up
to many potential problems, including:
You will have to be on the look-out for spam complaints that come in both directly, and to your
ISP. Since you’re hosting your own autoresponder, if a subscriber feels that you are emailing them without consent, they may
contact both your hosting provider and your Internet service provider leaving you at risk of losing your
By hosting your autoresponder with a professional service you are guaranteed that your emails are compliant with
the SPAM-CAN act of 2003.
Higher Delivery Rates
companies are experts at ensuring high delivery so that your emails make their way to your subscriber’s
inbox. If you host an autoresponder on
your own, you may find that your delivery rates are very low, or that your emails wind up in peoples spam
folders, where they do you no good.
The majority of professional autoresponder providers offer a variety of important tools and resources that make it easy for
you to tweak your campaigns and maximize open rates, and response rates (which equate to more money for
Included with most professional autoresponder providers are tools such as the ability to split test, monitor performance, as
well as the ability to segment and target different parts of your overall list. These are all important features
in order to maximize your email marketing results.
There are many other reasons why a professional
autoresponder service is the best choice for your email marketing,
Unlimited Mailing Lists
With a professional autoresponder provider, you’ll be able to create an unlimited
number of campaigns and mailing lists, giving you the opportunity to target specific segments of your market as
well as venture into as many different niches as you wish!
If you really want to maximize response rates, you’ll
want to segment your lists so that you’re able to connect with specific subscriber groups. For example, if you
were promoting a product geared towards beginners, you could target only those who have indicated that they are
new to the business. You do this through “list segmenting”, which
utilizes demographics to categorize subscribers and break them down into specific, identifiable
Siphon Trust & Credibility
Many of your potential subscribers may not feel
comfortable joining a mailing list that is managed or handled by an unknown source. People don’t want their sensitive or personal information shared or
distributed beyond their consent and so by hosting your mailing list with a professional and well-known
autoresponder provider, you won’t have to worry about potential subscribers being
concerned about how their information is stored.
Another consideration is whether you should pay for an autoresponder service or take
advantage of free account offers.
The upside to this is that you can start building your
email lists instantly without any start-up costs involved, however the downside is that with the majority of
free autoresponder offers, your messages will carry third-party ads that may hinder
your ability to monetize your own campaigns.
In addition, you’ll put yourself at risk of not being
taken seriously as subscribers will see that you are using free services, rather than a professional
autoresponder account. When it comes
to making money online with email marketing, it’s always wise to invest in your financial future by securing
a professional autoresponder account.
So, which provider should you
In the next segment of this special report, we’ll take
a look at the different options available to you so that you can choose the best fit for your business and
Choosing an autoresponder provider is an important decision because once you’ve begun to build a mailing
list, it’s not always easy to transfer your contacts over to a new provider.
While the majority of professional autoresponder
providers offer the option to “export” your
database of leads and then “import” them into a new autoresponder account, all of your
subscribers will have to re-confirm their desire to be on your mailing list and as you can imagine, for this reason
alone it won’t be easy to transfer everyone over.
So, with this in mind you’ll want to spend some time evaluating the top autoresponder
providers online so you can make the very best choice for your future in email marketing.
To get started, we’ve provided you with a comparison chart that outlines the top 5 autoresponder providers online. We will then
take a closer look at how autoresponder providers differ and what they have to
Keep in mind that autoresponder pricing works on a tier based structure, where you pay
based on the number of subscribers you have so as your list grows, you can expect your monthly charges to
Get Response, available at http://www.GetResponse.com was founded in 1998 and is a leader
in autoresponder marketing. You can get in for free by taking
advantage of their new account option, however for just $9.95 a month, you’ll be able to grow a list of up to
Aweber, available at http://www.aweber.com was also founded in 1998 and has a solid
reputation within the email marketing arena as being a quality and reliable tool for marketers. With high
delivery rates and extended features that include segmenting and split testing, you’ll have access to all of the
tools you need to maximize performance.
Constant Contact, available at http://www.ConstantContact.com offer a free trial for the first
60 days, giving you the opportunity to experience their service and guarantee of customer satisfaction with no
upfront costs involved. You can then upgrade your account based on
your subscriber units for as little as $15 a month.
iContact, available at http://www.iContact.com offers a wide range of features with a
low monthly budget plan for beginner marketers with smaller lists. You can easily upgrade in the event your list
grows quickly for as little as $9.95 a month.
Autoresponse Plus, available at http://www.AutoresponsePlus.com offers a full scale
autoresponder script that you can host on your own services for a one time payment of just
$197.00. With this script you’re able to install your own
autoresponder portal, with additional features included such as social media integration and link
Your next step is to secure a
professional autoresponder account of your own, so that you can begin to build and
monetize your email lists.
Spend some time browsing through the feature overview lists on the top autoresponder
provider websites and choose the provider that best suits your needs. Then, once you’ve secured your own
autoresponder account, you’ll be able to finally join the ranks of successful email
To your success!