One of the most important things you can do for
your online business is to become an authority in your market.
People underestimate the value of a recognized
brand, but when they finally take action and begin building authority in their market, they are shocked
by how much it impacts their business.
When you have secured authority in your market, you will:
Be able to generate unlimited traffic to your
Drive conversion rates through the roof.
Gain access to endless joint venture
Be able to increase prices for all your products.
Grow a massive, targeted mailing list.
Command attention and recognition.
Authority equates to more money, because when
people recognize you as a leader in your market, there is very little resistance when purchasing your products
Since you have more at stake (your reputation
and credibility), even new customers who research you feel far more comfortable buying from someone that other
people recommend, and trust.
So, how can you quickly become an authority in
your market and outsell the competition?
The “Authority Domination” report outlines 7 power steps to becoming a trusted authority in your market, by
building a world class brand, all your own.
Complete Market Domination
Building a brand and becoming a leader in your
market isn’t nearly as difficult as you may think, but it involves a very strict focus.
Rather than trying to be everything to everyone, you need to begin with one market at a time. You then work
towards complete market domination by saturating the market with YOUR brand.
To do this, you will need to first choose your niche. Consider this carefully because when you tie your brand
to one topic or market, you will forever be linked as an authority in that specific field.
What are you experienced with?
What are you most interested in?
What do you feel you can offer that’s unique and
What do you want to be known for?
Once you have chosen your niche, it’s time to
begin a full market assault. You will need to set up a website, squeeze page and social media accounts to
begin weaving your brand message throughout your industry. While this can take a bit of time, once you
have the brand-building tools in place, it will be easy to replicate for other niche markets.
Your website is key to building your brand and authority. You can set it up a number of different ways,
including by using Wordpress as the foundation for your entire network. Just make sure that you optimize it
based on your audience, and offer high quality content, tools and resources.
Part of building authority in your market requires going above and beyond what other marketers in your field
are doing. You want to stand out and offer your audience genuinely helpful information and tools that showcase your
commitment to providing value.
Regardless of the niche market you are involved in, your brand begins with offering tremendous value. You
will quickly become the “go to” person in your market if you give more than your competitor’s give, and you are
transparent with your intentions to help your audience, nurture relationships with your customers, and provide
exceptional value throughout every campaign, beginning with your website.
When adding content to your website, consider outsourcing to professionals so that you’re able to deliver the best
quality material possible.
Consider creating “pillar content” within
your authority-building campaigns. Pillar content forms the foundation for your website and is considered your
very best material. Pillar content is usually in the form of tutorials, step-by-step lessons, guides and
“how to” based products and offers long-term appeal.
You should accompany this with downloadable material where visitor’s can opt into your mailing list in order to
receive free products and information. Always be on the lookout for ways to build authority by developing your very
own mailing list!
Just keep in mind that the quality of your
content is the driving force behind being able to create a brand recognized for value and authority.
Your objective is to become an expert in your market, and so everything you do needs to emphasis your ability to
deliver solid, high quality content.
Siphon Credibility From Authority Figures
One of the easiest ways of building authority in
your market is to siphon credibility from established leaders.
They have already done the hard work in building relationships with their peers and customers, and in solidifying
their place in your niche, so by associating yourself to them, you can siphon instant authority that will go
towards building your own brand!
You can begin by targeting 5-10 leaders in your market, paying close attention to any outlet in which you can
become visibly active.
For example, one easy way of siphoning
credibility is to begin communicating with their audience through forums, websites and blogs. Leave
valuable feedback including tips that will help their visitors, and through direct association and by providing
value, you’ll be able to garner attention instantly!
Another powerful technique is to interview the
experts, and then offer this as a unique product on your own website!
By interviewing experts, not only are you able
to develop a unique, high quality product absolutely free (and very quickly), but you are able to associate
yourself with the authority in your market!
People love interviews, because it gives them
insight into how an authority thinks, what they’ve done to be successful and what your audience can do to
achieve the same success.
Content For Credibility
Another easy way of building authority in your
market by borrowing credibility by association is to become a guest blogger. You can submit quality content that
features your website links for distribution amongst authority blogs and websites.
Marketers and authority figures are always on the lookout for quality content that they can publish on their
website. Their objective is to cater to their audience, while minimizing their workload and so by offering to guest
write on their site, you both win!
You can also submit your content into content syndication networks and outlets that will circulate your articles
throughout some of the leading websites and communities in your niche market. Run a quick search for content
syndication channels in your niche, and then begin contacting all of the top leaders. Make sure that you have at
least 2-3 high quality, full length articles to submit and that they are 100% unique.
Authority blogs and websites do not want to post rehashed content or material that can be found anywhere else, so
you need to be sure that your content provides exceptional value!
Create Your Own Product Line
You can also piggyback off of the success of
authorities in your market by creating auxiliary products and special offers around THEIR products.
For example, choose 2-3 leaders in your field and identify what it is that they are offering their customers.
Analyze their websites and products and then create your very own special offer around their main
Do NOT copy their product, but instead, create
an offer that ties into their brand, and offers additional value to customers.
Then, give it away on your website! Not only will you be able to generate traffic quickly, but you can offer
the download through the back-end of your mailing list, so you can build a massive list of your own!
Then, take it a step further by creating additional products that you can sell to your new audience. The
objective is to swipe traffic and credibility from leading authorities, and then turn that traffic into your very
own customer base. You will do this faster and easier when you’re able to offer a full product line of your
Start by developing a single product, and then expand your sales system to include one time offers and back-end
products. If you need to outsource the creation of your product, consider the following resources:
http://www.WarriorForum.com (especially valuable for finding writers, designers and
http://www.Guru.com (great place for expert writers)
http://www.Fiverr.com (great place for cheap content that you can use to build your list –
blog posts, articles, etc)
Note: You can use high quality private
label content as bonus products and value enhancers from places like http://www.WOWContentClub.com, however your primary products should
all be original and exclusive to your brand.
From day one, every marketing campaign,
website, and product that you create should carry your brand messaging, identifying yourself as an authority in
Create a signature for use on all blogs, websites and forums that you participate in and include direct links to
all platforms that you are a part of including:
Your money pages (sales pages)
Social Media Accounts
You want to saturate your name and URL
everywhere you can so that people begin to recognize it. Include a sign off in every email, every forum,
and on every social media site that you participate in.
Forums are a great vehicle for building your brand and generating mass exposure for free, so search out the top 2-3
forums in your niche and get active!